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Build a Better Financial Future

I Help Generation X  Build Wealth With the H.O.L.A. to Wealth Blueprint™

Start Your Better Financial Future Here!

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Virtual Financial Planning

We’re big fans of efficiency and simplicity, which is why we encourage remote meetings using the latest communications technology. That means you don’t need to leave work early, hire a babysitter, fight traffic or search for parking simply to meet. Instead, we can talk on the phone or over video chat and when our meeting is over, you’re already home!


Discover a Smarter Way for Gen Xers to Plan For Tomorrow!


Luis F. Rosa, CFP® EA Photo

Luis F. Rosa, CFP® EA

Certified Financial Planner™

Hola, me llamo Luis! I came to the U.S. at age 11 from the Dominican Republic. I was inspired by my parents to work hard and pursue an education. However, I was not taught about personal finance at home or at school, and had to learn the hard way.

Some of the biggest money mistakes I made when I was younger:

  • I failed to pay myself first. I tried to save what was left after spending, instead of spending what was left after saving.
  • I over borrowed on my student loans in college for “living expenses” which really was translation for Spring Break in Cancun!
  • I got credit cards in my freshman year of college before I even got a job! (To be fair, they did include the credit card applications inside the books at the bookstore, I could not resist!)

I became a CERTIFIED FINANCIAL PLANNER™ professional in order to help others pursue their goals. I do my best to keep it simple, so no fancy jargon or investment terms. It’s all about your vision of success and how I can help you on your way to building a better financial future. In 2020 I launched Build a Better Financial Future, LLC to focus on helping my clients with financial planning, investment management, tax preparation and planning in a comprehensive manner. 

I’m also very active in the profession and do a lot of work to help young and diverse planners enter and succeed in the industry. I’m a co-founder of the BLX Internship Program, an internship program designed for aspiring Black and Latinx financial planners. Additionally, I am one of the few Spanish-speaking CFP® professionals in the country and aim to help those seeking true guidance. I currently serve on the Business Insider Tax Review Board, I'm a contributor for U.S. News, and I'm a CFP Board Ambassador and I also serve as a board member on the CHIP Professionals Advisory Board. 

I currently live in Pasadena, California with my wife, Alison. I lived in New York for the majority of my adult life, and currently travel back there during the year to visit family and existing clients. When not helping a client, sharing financial insights on the On My Way To Wealth Podcast, volunteering, or hosting an event, you can find me eating at one of my favorite Vegan restaurants or visiting a beach or walking trail in the Los Angeles area.

Honored to be named one of Investopedia's 100 Top Financial Advisors in 2020 and 2021!

Proud to be part of the InvestmentNews 40 Under 40 Class of 2019!

Listen to Luis' Story on the Human Advisor Podcast!

Learn More About Who We Serve

Our goal is to connect with hardworking individuals who may not have the time and energy to address their financial needs. In order to help you achieve your goals, we’re looking to develop a mutual partnership in which we can connect and truly understand one another.

From financial planning to investment management and tax planning, we’ll work with you to address the details of your finances and how they work in concert with your personal life.

Our Clients Tend to Consist of:


With $200,000+ in Income and/or $250,000 in Investable Assets

As a busy individual, it’s difficult to keep your accounts and overall plan organized. We understand how dynamic your life is - from buying a home to changing your career, there are a number of milestones that you need guidance in navigating. Together, we’ll work to address investment management, taxes and critical decision-making as you experience life’s most important moments. We often help our clients with the following:

  • Saving for a down payment on your first home
  • Starting a college savings plan for your kids
  • Understanding employer benefits, including 401(k), stock options, and other benefits
  • Choosing the best life insurance for your circumstances
  • Minimizing income taxes & preparing and filing your tax returns
  • Managing your investment portfolio and consolidating scattered accounts

Additionally, we work well with clients whose parents are more comfortable speaking Spanish. As one of the very few Spanish-speaking CFP® professionals, we work well with those seeking a personal relationship that they can receive sound advice from.


With $500,000+ in Investable Assets

As you prepare for or continue to enjoy retirement, it’s important to understand how to best invest your assets and minimize taxes. The ultimate goal is to make sure you don’t run out of money in retirement which is why we will also address your income options during this chapter. We’ll work to provide confidence and peace of mind that you’re making the right decisions related to your post-work life. We often help our clients with the following:

  • Managing your investment portfolio and protecting your nest egg while maintaining your desired lifestyle
  • Minimizing income taxes & preparing and filing your tax returns
  • Planning regarding paying for part of your grandchildren's college expenses
  • Guidance regarding selling your home and/or moving to another state
  • Serving as a sounding board for overall financial decisions

Does this sound like you? 

Schedule Your Complimentary Consultation!

   Average Fee: $417 per month & may vary based on complexity. Fees can be paid as a direct planning fee, an assets under management fee, or a combination of both. 

"If It’s Just in Your Head It’s a Dream.
If It’s Written and It's Measurable, It’s a Goal!"

Services We Provide

At Build a Better Financial Future, LLC, we’re hyper-focused on building relationships with our clients. To that end, we believe in taking a holistic look at your finances and the goals you have in mind.

Our preferred approach is to take into consideration your financial, investment and tax needs as they often rely on one another to succeed. This allows us to answer your questions no matter how or when they arise, as we will be well versed in your entire financial picture.

Comprehensive Financial Planning

By starting with financial planning, we’ll take a detailed look at your current finances and further build a foundation using your unique goals. With this focus, we hope to empower you to enjoy living in the moment while preparing for what’s ahead.

Investment Management

Our investment solutions are designed to facilitate wealth management. We believe in developing a truly tailored portfolio that helps you accomplish both your personal and financial goals.

Tax Planning & Preparation

When it comes to taxes, we strive to help you minimize hurdles that may stand in the way of you reaching your goals. Together, we’ll work to review your taxes and share our thoughts on how to more efficiently maintain your wealth.

Discover the Benefits of Working Together


With us, you won’t find fancy jargon and you can expect financial planning in simple terms.


You deserve clarity surrounding your money with clear, actionable steps.

Ongoing Planning

Life will happen and we will be here to provide ongoing support as milestones and changes occur.

No Pushy Sales

As a fee-only advisor, our compensation derives directly from you in an easy-to-understand and transparent fee schedule. Average Fee: $417 per month & may vary based on complexity. Fees can be paid as a direct planning fee, an assets under management fee, or a combination of both.


We will always uphold your interests and needs first and above our own.

No Investment Minimums

Unlike “traditional” financial planners, we don’t require a large sum of money to invest in order for us to work together.

Ready to Get Started?

Let's Begin!

Get In Touch

Proudly Serving Los Angeles, CA and Beyond

Based in Pasadena, we’ve built client relationships locally and throughout the United States. With the opportunity to connect virtually, we’re able to work with you whether you’re nearby in Southern California or elsewhere in the country.

Please Follow the Instructions Below to Pick a Time That Works for Us Both. Please note: We are no longer accepting tax preparation clients for tax season 2022.